About August Kring

My story.

I grew up in an entrepreneurial family with roots in e-business and venture building. While I was still at school, I spent time with friends developing ideas for online services and subscription businesses. Most never made it beyond the concept, but I enjoyed thinking through the whole business: who it was for, why people would want it and how it could work in practice.

At 18, I left school after being offered the chance to run a VR venue in Copenhagen, where I had been working part-time. I became responsible for a small team and nearly every side of the business, from finances and staffing to customer experience and daily operations. Later, I also helped develop new services and ventures, including VR rental, events and a customer community. I enjoyed the freedom to create new things, but also learned what it takes to make them work day to day.

Over time, I took on more than I could sustain. I burnt out and spent two years away from work. When I returned, I took on operational responsibility again, this time in a professional kitchen. Those experiences changed how I think about ambition and responsibility. A business is more than its ideas and plans. The people, decisions and everyday demands matter just as much, especially if you want to build something that lasts.

As generative AI became more capable, I grew interested in a bigger question than how to make individual tasks faster: what changes when we rethink how the company itself works? That interest led me to KRING, where I worked on AI-native products and built software using autonomous development agents. It brought together several parts of my experience, from business strategy and product development to operations and the practical use of new technology.

Today, I'm building my own products and businesses with that broader perspective. I'm interested in how companies can make better use of their knowledge, people and technology, and keep building on what they learn. The technology has changed, but many of the questions I care about remain the same: is the problem worth solving, does the business make sense, and can we build something that creates lasting value?

For the full chronology, see LinkedIn

Skill Set

Agentic AI & Strategy

Strategic Innovation

Business Development

Product Development

Market Validation & GTM

Mindset

Entrepreneurial

Strategic

Curious

Adaptive

Connective

Principles.

Think big. Start small. Scale fast.

Aim high, but start small enough to test the idea. When it works, there's a reason to move faster.

Execution over fear.

Move before everything is certain. Take the next useful step, learn from the result and adjust.

Learn, unlearn, relearn.

Stay curious, question what you know and be willing to change your mind when the evidence changes.

People, planet & profit.

Build for commercial success without overlooking people or the planet. All three shape how the business works.

Different lenses.

I'm drawn to new ideas and enjoy being around people, but I also value order and clear expectations. I'm comfortable speaking my mind, even when that means disagreeing with someone in charge. I don't find agreement especially useful when a question still needs an honest answer.

That combination can make me enthusiastic and decisive, both at work and among friends. It can also make me impatient with disorder or hesitation, and my directness doesn't always leave enough room for someone who sees the situation differently.

I naturally look for the bigger picture and how different ideas connect. I enjoy seeing potential in people, helping them develop and getting new things moving. Learning something unfamiliar is part of the fun, and I don't usually mind taking the lead or challenging a decision.

I can bring direction and momentum when others feel stuck. The same drive can become impatience when conversations go in circles, progress is slow or someone isn't making use of an opportunity I can already see. I can forget to slow down.

I'm interested in finding fresh ways of looking at things, and I enjoy learning even when there is no immediate use for what I discover. I notice beauty and skill in all sorts of places, from something thoughtfully designed to a small moment in everyday life.

Meaning matters to me as much as the result. I like asking why something deserves to exist, not only how to make it work. That can lead me into big questions, but it can also mean spending more time exploring an idea than a practical decision needs, at times.

I have plenty of energy when I'm involved in work that genuinely interests me, and I can move quickly once there's something concrete to respond to. I don't need to manufacture a reason to begin; getting involved in the right thing can create its own momentum.

Not every strong reaction should become a decision. Taking time for emotions to settle, or changing my surroundings while I absorb something new, fits the pattern this framework describes, in everyday life too. Frustration is the signal when things feel forced.

I enjoy meeting people, swapping ideas and discovering possibilities I hadn't considered before. Conversations often send my thoughts in unexpected directions, and I find it easy to become excited by a new project or a different way of doing things.

What matters to me isn't only whether an idea could work, but whether it feels worthwhile and right for the people involved. I can be spontaneous and adaptable, although routine tasks and too many competing interests may make it harder to keep my attention on one thing.

Freedom, variety and the chance to try something new appeal to me. I like having choices and tend to meet an interesting possibility with energy rather than caution. I also value independence and can be outspoken when I want to make something happen.

The difficult side of having so many interests is knowing which ones deserve my time. I can take on more than I need to and feel tempted to move on when something becomes repetitive or uncomfortable. Staying with a choice can matter more than finding the next one.

I can become deeply absorbed in something that interests me and move quickly once I feel drawn into it. At the same time, I need periods on my own, even though people I know can be the reason a new opportunity enters my life.

The profile also points to a tendency to race ahead and discover later that I've missed a step. Giving a decision time to settle, rather than acting at the height of excitement, is another part of this picture. These are interpretations from Human Design, not measured personality traits.

Hi, I’m August.